find the latest legal job
Senior Associate - Litigation & Dispute Resolution
Category: Litigation and Dispute Resolution | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Come work for a firm ranked in Lawyers Weekly Top 25 Attraction Firms
View details
Associate - Workplace Relations & Safety
Category: Industrial Relations and Employment Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Employer of choice · Strong team culture
View details
Freelance Lawyers
Category: Banking and Finance Law | Location: All Perth WA
· Freelance opportunities through Vario from Pinsent Masons
View details
Freelance Lawyers
Category: Other | Location: All Adelaide SA
· • Qualified lawyer with a strong academic background
View details
Freelance Lawyers
Category: Other | Location: All Melbourne VIC
· • Qualified lawyer with a strong academic background
View details
Firms urged to use summer break wisely

Firms urged to use summer break wisely


Despite many firms shutting for the Christmas and New Year period, a professional services marketing expert says companies that ‘hibernate’ their marketing teams risk starting off 2017 severely disadvantaged.

Market Expertise managing director Jacqueline Burns says lawyers tend to believe that if they’re not present, their marketing and BD teams won’t have anything to do over the festive season. However, this could not be further from the truth.

Ms Burns encouraged firms to use the break proactively by getting their marketing housekeeping in order, and taking steps to ensure they remain progressive and competitive, and are able to meet the demands of clients. 

“It’s important to have a holiday and to recharge but just because your litigators aren’t in court every day doesn’t mean you marketing team should also be on the beach,” she said.

Ms Burns said there are several essential marketing and business development-related tasks firms should tackle over the new year.

“I’m not talking about marketing planning. Asking a lawyer to prepare a plan is like asking a shopaholic to prepare a budget,” she said.

“I’m referring to everything from updating your lawyers’ LinkedIn profiles to writing case studies about your firm’s most significant matters to preparing your LSMUL submission to having brand-compliant avatars and headers created for your social media accounts.

“Many firms don’t have a system in place to capture the value adds they deliver to their clients. Yet, their clients (and prospects) expect them to report on what they’ve done or do. This is another example of something which could be addressed over the holiday period.”

Ms Burns said most firms would likely squander the opportunity over the break, which would disadvantage them in the new year.

“Inevitably, a firm will want to be first to market with a piece of content, only to find its CRM system is out-of-date or doesn’t allow its contacts to be segmented in the desired manner,” she said.

“Another will be scrambling to respond to a time-critical tender only to find the content it needs is not available or the data is not up-to-date.

"Firms that use the summer break wisely ... will avoid much of this angst.”

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Firms urged to use summer break wisely
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Oct 20 2017
Podcast: One of law’s most infamous alumni – in conversation with Julian Morrow
In this episode of The Lawyers Weekly Show, Melissa Coade is joined by The Chaser’s Julian Morrow....
Oct 20 2017
High Court overturns ‘excessive’ anti-protest legislation
Bob Brown’s recent victory in the High Court over the Tasmanian government was a win for fundament...
Oct 20 2017
Changes to Australian citizenship laws blocked
Attempts to beef up the requirements to obtain Australian citizenship were thwarted this week, after...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...