find the latest legal job
Corporate Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Highly-respected, innovative and entrepreneurial Not-for-Profit · Competency based Board
View details
Chief Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Dynamic, high growth organisation · ASX listed market leader
View details
In-house Projects Lawyer | Renewables / Solar | 2-5 Years PQE
Category: Generalists - In House | Location: All Australia
· Help design the future · NASDAQ Listed
View details
Insurance Lawyer (3-5 PAE)
Category: Insurance and Superannuation Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Dynamic organisation ·
View details
Legal Counsel
Category: Corporate and Commercial Law | Location: North Sydney NSW 2060
· 18 month fixed term contract · 3-5 years PQE with TMT exposure
View details
Let the network do the work

Let the network do the work

Social networking platforms are on the hunt to grab a slice of the lucrative, yet fairly quiet, legal market, and Martindale-Hubbell's platform, Connected, has found that in-house lawyers are…

Social networking platforms are on the hunt to grab a slice of the lucrative, yet fairly quiet, legal market, and Martindale-Hubbell's platform, Connected, has found that in-house lawyers are jumping aboard first.

The platform is still in beta version, but after opening up for users four months ago, almost 3000 lawyers are already signed-up - half of whom are in-house counsel.

Initial numbers and interest levels of in-house lawyers may suggest that this group is more inclined to take up social networking opportunities than other lawyers. According to Derek Benton, director - International Operations Lexis Nexis Martindale-Hubbell, it's a matter of in-house lawyers being more isolated than their private practice counterparts.

"They are often the people who are working with maybe only one or two people in a large corporation where they are not meeting lawyers or their peers on a regular basis," said Benton. "They are using this technology because they find it a very effective way, and a very time-efficient way, to make contact with their peers and get feedback."

Last year, the Networks for Counsel Survey of 600 lawyers globally commissioned by LexisNexis Martindale-Hubbell found that almost half of all lawyers are members of online social networks, but that the lawyers working in-house were three times more likely to participate in such forums than external counsel.

Martindale-Hubbell developed the Connected platform to evolve its directory offerings, and adapt to the changing habits of lawyers in networking. "This is swimming in a different sea, in a different medium," Benton said. "We're taking the same information, and we're looking at the business issue about how people want to use the business information now."

Benton calls it online professional networking. In the Martindale form, that means offering a space for outside counsel selection and management, referral generation, decisions support, collaboration, and knowledge sharing.

In recognising the need to connect further than the legal sector, Martindale-Hubbell has formed a relationship with LinkedIn, offering access to more general business professionals.

Martindale already has competitors, with Avvo, LawLink and Legal OnRamp all offering networking platforms that are quickly gaining momentum in the legal space. But competition may not necessarily be a bad thing: it could be indicative of the fact that lawyers are ready to network online.

Martindale-Hubbell is part of the LexisNexis Group - also publisher of Lawyers Weekly.

>> For the latest news, views and analysis of issues affecting in-house lawyers, check out Lawyers Weekly's dedicated in-house site www.lawyersinhouse.com.au

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Let the network do the work
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
LCA president Fiona McLeod SC
07:05
Where social fault lines meet the justice gap in Aus
After just returning from a tour of the Northern Territory, LCA president Fiona McLeod SC speaks wit...
Marriage equality flag
07:00
ALHR backs High Court challenge to marriage equality postal vote
Australian Lawyers for Human Rights (ALHR) has voiced its support for a constitutional challenge to ...
Give advice
07:00
A-G issues advice on judiciary’s public presence
Commonwealth Attorney-General George Brandis QC has offered his advice on the public presence of jud...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...