find the latest legal job
Corporate/Commercial Lawyers (2-5 years PAE)
Category: Corporate and Commercial Law | Location: Adelaide SA 5000
· Specialist commercial law firm · Long-term career progression
View details
Graduate Lawyer / Up to 1.5 yr PAE Lawyer
Category: Personal Injury Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Mentoring Opportunity in Regional QLD · Personal Injury Law
View details
Corporate and Commercial Partner
Category: Corporate and Commercial Law | Location: Adelaide SA 5000
· Full time · Join a leading Adelaide commercial law firm
View details
In-house Legal Counsel & Commercial Lawyers
Category: Corporate and Commercial Law | Location: All Sydney NSW
· Providing lawyers with flexibility and control over when they work, how they work and who they work for.
View details
In-house Legal Counsel & Commercial Lawyers
Category: Corporate and Commercial Law | Location: All Melbourne VIC
· Providing lawyers with flexibility and control over when they work, how they work and who they work for.
View details
Let the network do the work

Let the network do the work

Social networking platforms are on the hunt to grab a slice of the lucrative, yet fairly quiet, legal market, and Martindale-Hubbell's platform, Connected, has found that in-house lawyers are…

Social networking platforms are on the hunt to grab a slice of the lucrative, yet fairly quiet, legal market, and Martindale-Hubbell's platform, Connected, has found that in-house lawyers are jumping aboard first.

The platform is still in beta version, but after opening up for users four months ago, almost 3000 lawyers are already signed-up - half of whom are in-house counsel.

Initial numbers and interest levels of in-house lawyers may suggest that this group is more inclined to take up social networking opportunities than other lawyers. According to Derek Benton, director - International Operations Lexis Nexis Martindale-Hubbell, it's a matter of in-house lawyers being more isolated than their private practice counterparts.

"They are often the people who are working with maybe only one or two people in a large corporation where they are not meeting lawyers or their peers on a regular basis," said Benton. "They are using this technology because they find it a very effective way, and a very time-efficient way, to make contact with their peers and get feedback."

Last year, the Networks for Counsel Survey of 600 lawyers globally commissioned by LexisNexis Martindale-Hubbell found that almost half of all lawyers are members of online social networks, but that the lawyers working in-house were three times more likely to participate in such forums than external counsel.

Martindale-Hubbell developed the Connected platform to evolve its directory offerings, and adapt to the changing habits of lawyers in networking. "This is swimming in a different sea, in a different medium," Benton said. "We're taking the same information, and we're looking at the business issue about how people want to use the business information now."

Benton calls it online professional networking. In the Martindale form, that means offering a space for outside counsel selection and management, referral generation, decisions support, collaboration, and knowledge sharing.

In recognising the need to connect further than the legal sector, Martindale-Hubbell has formed a relationship with LinkedIn, offering access to more general business professionals.

Martindale already has competitors, with Avvo, LawLink and Legal OnRamp all offering networking platforms that are quickly gaining momentum in the legal space. But competition may not necessarily be a bad thing: it could be indicative of the fact that lawyers are ready to network online.

Martindale-Hubbell is part of the LexisNexis Group - also publisher of Lawyers Weekly.

>> For the latest news, views and analysis of issues affecting in-house lawyers, check out Lawyers Weekly's dedicated in-house site www.lawyersinhouse.com.au

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Let the network do the work
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Jackie Rhodes
Dec 12 2017
Report sheds light on LGBTQI inclusion in law firms
A recent report has revealed the varying perceptions on LGBTQI diversity and inclusion in the Austra...
Women in business
Dec 12 2017
Annabel Crabb headlines Women in Business Forum
Political journalist Annabel Crabb has appeared at the Coleman Greig Lawyers Women in Business Forum...
Dec 11 2017
Warm welcome for new district court judges
Three practitioners who were appointed as district court judges in WA have been congratulated by ...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...