find the latest legal job
Corporate and Commercial Partner
Category: Corporate and Commercial Law | Location: Adelaide SA 5000
· Full time · Join a leading Adelaide commercial law firm
View details
In-house Legal Counsel & Commercial Lawyers
Category: Corporate and Commercial Law | Location: All Sydney NSW
· Providing lawyers with flexibility and control over when they work, how they work and who they work for.
View details
In-house Legal Counsel & Commercial Lawyers
Category: Corporate and Commercial Law | Location: All Melbourne VIC
· Providing lawyers with flexibility and control over when they work, how they work and who they work for.
View details
Legal Inhouse / Lawyer / Company Secretary
Category: Other | Location: Brisbane QLD 4000
· Fantastic Company · Potential to be Part Time / Flexible Work Pattern
View details
Infrastructure Lawyer/SA
Category: Construction Law | Location: Sydney CBD, Inner West & Eastern Suburbs Sydney NSW
· Global elite law firm · Dedicated Infrastructure team
View details
Tweet yourself to more legal business

Tweet yourself to more legal business

New York lawyer, author and social media expert Adrian Dayton demonstrates how Australian lawyers can create opportunities if they jump on the Twitter bandwagon. Briana Everett reportsStill a…

New York lawyer, author and social media expert Adrian Dayton demonstrates how Australian lawyers can create opportunities if they jump on the Twitter bandwagon. Briana Everett reports

Still a relatively young social networking phenomenon, Twitter has been dismissed by many as a waste of time. But its value as a marketing and business development tool is increasingly being recognised by many industry sectors and according to Adrian Dayton, author of Social Media for Lawyers: Twitter Edition, lawyers have some catching up to do when it comes to Twitter.

In Australia this week to present a workshop called Social Media Boot Camp, Dayton recognises the fears and reasons for resistance against social media amongst law firms - which include assumptions that no-one else is doing business on Twitter, that it's a waste of time, and that it's not all that useful - but he says the value these tools can provide, in terms of building relationships and business development, is too big to miss. "It's like a tidal wave. [Social media] is growing and there's no stopping it. You need to be positioned so you're not just the followers," he warns.

To delve into the social media sphere, Dayton suggests lawyers begin by signing-on to the "safe" social media site - LinkedIn - and go from there. By simply importing email contacts, Dayton says 10 per cent of users will create new business. "It's about building relationships...it's another point of contact."

After that, achieving business success on Twitter is quite simple, according to Dayton, who has over 50,000 followers. Dayton emphasises the importance of choosing who, within a firm, should be the one to get the ball rolling. Although some firms have realised the value and importance of social media, they still face the challenge of deciding who should have responsibility.

"You need to pick very carefully who your champions are going to be. You want the leaders who are already hungry for business," he says. A firm's best lawyers in terms of business development, says Dayton, are great because of their personal brand and their personal network.

For those lawyers who fear they can't control the message that goes out and are reluctant to embrace Twitter as a marketing tool, Dayton points out that the message could never be controlled - even before Twitter and before email. Like always, firms have to hire lawyers with a great personal brand and ensure they attract these people.

And Dayton reminds us that "the billable hour is still king" and that Twitter is "just another tool" that can be employed to build relationships and bring in business.

To learn more about social media see this week's edition of Lawyers Weekly for Dayton's advice on how to build relationships and generate more business using Twitter.

Adrian Dayton will be running all-day workshops to help law firms bring in business through social media. "Social Media Boot Camp" will be held in Sydney on Tuesday 23rd March 2010 and in Melbourne on Thursday 25th March 2010. At the workshop, firms can learn to design a 12-month plan to increase revenue and increase profitability using social media.

To find out more about Adrian Dayton's Australia visit see http://adriandayton.com/australia/

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Tweet yourself to more legal business
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Nov 24 2017
Demand lifts in 2017/18 for short-term finance to cover crises
Promoted by NWC Finance. The first five months of the 2017-18 financial year have seen unpreceden...
LCA welcomes religious freedom panel
Nov 24 2017
LCA welcomes religious freedom panel
The Law Council of Australia says the establishment of a panel which will examine the human right to...
Law Society launched a new website, legal politics and lawmaking
Nov 24 2017
Law Society launches project to engage young Aussies
The Law Society of NSW has launched a new website to engage young Australians in legal politics and ...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...