Observing the growth in commercial activity in the area, local Joel Carroll saw the opportunity to establish a law firm with a commercial focus and suggested to his former classmate Richard Goldsmith that a sea-change to the Peninsula would be a great idea.

Goldsmith had spent his working life at larger city firms and welcomed the challenge. "One thing we have set out to do at Carroll Goldsmith Lawyers is create an accessible firm the local business community knows it can rely on for accurate and practice legal advice," Goldsmith said. "When Joel and I first spoke about opening our own practice the thought of moving to the Peninsula was very attractive."

Carroll had been working at a law firm in Frankston prior to the opening of Carroll Goldsmith Lawyers and says as a local to the Peninsula, he is in tune with the local community and understands the needs of local business. Noting that there is already a host of firms in the area, Carroll pointed out that very few focus on serving the business community exclusively.

"Richard and I both hold the view that local business will appreciate having a law firm located on the Peninsula that identifies itself as a commercial law practice," he said.