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The Boutique Lawyer Show: Niching down to serve certain clients
Many lawyers, over their career, will identify a vocational niche and stick to that practice area, such as mergers and acquisitions. For Kristen Porter, “niching down” means something else: identifying a sector she feels strongly about, and wearing multiple hats for those in that sector, so as to “really understand” specific businesses.
Robyn Tongol
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy speaks with O*NO Legal founder and legal strategist Kristen Porter, who refers to herself as “The Real Estate Agent’s Lawyer”, about how and why she came to work with those in real estate, her experience of starting a boutique law firm at the beginning of COVID-19, and why those who started such firms at the beginning of the pandemic have fared so well in the intervening years.
Ms Porter also discusses what niching down means to her, how she came by that strategy, why such a pathway is inspiring to her, whether there is and will always be work for those who niche down by sector, the extent to which other lawyers are following her lead, and how best others can niche down by sector if they so wish.
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