The firm conducted a survey of 20 tattoo businesses in the suburbs of Melbourne using a telephone questionnaire, and found that Harley Davidson was the most popular brand to have tattooed, followed by Nike, AFL (Australian Rules) club logos, Vegemite, VB beer, and then various Disney characters. 

Joking that “I come up with a couple of dumb ideas from time to time,” Weston said he decided to do the survey when his blog was running dry. “The blog is a hungry creature. It was a bit quiet in the courts that week”. When asked what inspired the move, Weston said: “It was just a dumb idea. I come up with a couple of dumb ideas from time to time.”  

Surveys are typically conducted as an important tool to find out what is vital to the community, and where to prioritise spending or effort, Weston writes on his blog. "In this case, the survey is motivated by an inordinate interest in the self-mutilation of others combined with a gratuitous exercise in self-promotion, sorry, law firm marketing." 

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Pressed as to what other “dumb ideas” he has in the pipeline, Weston replied:  “That would be telling”.