MessageNet sold for multimillion-dollar price tag

MessageNet sold for multimillion-dollar price tag

21 December 2017 By Melissa Coade

A messaging solutions company has been acquired by MessageMedia for $14.8 million.

Firms: Clayton Utz (Salmat); Maddocks (MessageMedia)

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Deal: MessageMedia has acquired MessageNet from Australian marketing services company Salmat.

Value: $14.8 million

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Area: M&A

Key players: Maddocks partner Catherine Debreceny led the deal. Senior associate Paul Ellis assisted in the transaction.

Deal significance:

The deal will see MessageMedia, a leading provider of business messaging products in Australia, complete the acquisition of MessageNet on 29 December 2017.

A statement from Maddocks said the firm assisted MessageMedia in negotiating the terms of the acquisition, the structure of the transaction, due diligence and will assist in transaction completion.

MessageNet sold for multimillion-dollar price tag
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