Southern Cross Austereo becomes playout centre’s ‘largest’ customer

Value: Undisclosed

Area: Technology, media and telecommunications

Key players: The Maddocks legal team included partner Brendan Tomlinson and senior associate Greg Palumbo.

Deal significance: According to a statement from Maddocks, NPC Media is a joint venture between the Nine and Seven Networks. The playout centre will broadcast content for those networks as well as the aforementioned 105 television broadcast signals, the firm said

“NPC’s playout centre is an industry-leading facility that provides NPC Media’s customers with a state-of-the-art back-office solution that allows customers to streamline operations, reduce costs and increase collaboration,” Maddocks said.

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“The deal will see Southern Cross Austereo broadcast its content from the NPC playout centre within all states and territories other than Western Australia for an initial seven-year period. As a result of this vast footprint, Southern Cross Austereo will be NPC Media’s largest customer.”