Southern Cross Austereo becomes playout centre’s ‘largest’ customer

By Emma Ryan|15 October 2018
Broadcast microphone on the air

Maddocks has advised on a transaction which will see the outsourcing of Southern Cross Austereo’s television broadcast services.

Firm: Maddocks (NPC Media); Undisclosed (Southern Cross Austereo)

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Deal: NPC Media has been advised on a deal to provide playout services for Southern Cross Austereo’s 105 television broadcast signals through NPC Media’s new playout centre.

Value: Undisclosed

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Area: Technology, media and telecommunications

Key players: The Maddocks legal team included partner Brendan Tomlinson and senior associate Greg Palumbo.

Deal significance: According to a statement from Maddocks, NPC Media is a joint venture between the Nine and Seven Networks. The playout centre will broadcast content for those networks as well as the aforementioned 105 television broadcast signals, the firm said

“NPC’s playout centre is an industry-leading facility that provides NPC Media’s customers with a state-of-the-art back-office solution that allows customers to streamline operations, reduce costs and increase collaboration,” Maddocks said.

“The deal will see Southern Cross Austereo broadcast its content from the NPC playout centre within all states and territories other than Western Australia for an initial seven-year period. As a result of this vast footprint, Southern Cross Austereo will be NPC Media’s largest customer.”

Southern Cross Austereo becomes playout centre’s ‘largest’ customer
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