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Burch&Co makes 2 senior leadership appointments

Melbourne-based boutique Burch&Co has bolstered its leadership team with the addition of two new associate directors, in a move the firm said would further support its growth.

user iconLauren Croft 20 July 2023 SME Law
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The newly created positions have been taken up by Victoria Moffat, who has been with the firm for more than seven years, and Prue Greenfield, who comes from BigLaw firm Macpherson Kelley.

In her new role, Ms Moffat will offer solutions-focused strategic leadership to the corporate mergers and acquisitions team and continue to mentor young lawyers in values-focused practice. She said she is excited to build on her strong community relationships and develop the firm’s existing offerings and its capacity to provide high-quality support to clients across a range of enterprise law services.

“Having witnessed Burch&Co grow from three people to a team of 20, I’m looking forward to this next stage of the firm’s development,” Ms Moffat said.


“It’s rare to find a workplace that genuinely champions a people-first approach, and I look forward to continuing to build the culture of excellence that Nich has successfully instilled across the team.”

Ms Greenfield has more than 22 years of experience in the legal profession and will focus on a wide range of industries within the commercial disputes and litigation team.

“I’m excited to be part of a leadership team where I can help to create an environment that empowers young lawyers to provide positive and valuable client experiences without the restriction of a traditional firm structure,” she said.

“I look forward to leading from the front, setting a strong example and providing mentorship to support the team in their ambitions to break through barriers and reach new levels of success.”

The addition of these two new senior leadership roles strengthens Burch&Co’s service delivery across two of its key pillars, offering new opportunities for growth. CEO Ian Prendergast said that the appointments would also create a strong foundation for the next stage of the firm’s development and encourage the team to strive for a new standard of excellence.

“As we continue to grow, it’s important to us to establish a strong leadership team that shares a passion for building positive relationships with our clients and providing opportunities for junior team development,” he said.

Lauren Croft

Lauren Croft

Lauren is a journalist at Lawyers Weekly and graduated with a Bachelor of Journalism from Macleay College. Prior to joining Lawyers Weekly, she worked as a trade journalist for media and travel industry publications and Travel Weekly. Originally born in England, Lauren enjoys trying new bars and restaurants, attending music festivals and travelling. She is also a keen snowboarder and pre-pandemic, spent a season living in a French ski resort.

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