The Interactive Advertising Bureau Australia (IAB) has appointed the media and technology lawyer and policy advisor Samantha Yorke to the newly created role of Director of Regulatory Affairs.
Yorke, who was made redundant in her role as Legal Director Asia Pacific at Yahoo!, took up the post at IAB on 18 June.
“There’s been a lot of corporate change going on at Yahoo! recently and a number of redundancies as part of a global restructuring and cost cutting effort,” said Yorke.
The new position at IAB will see her developing strategies for, and representing the views of IAB members on, regulatory issues affecting the online advertising industry such as self regulation, consumer privacy including online behavioural advertising, advertising standards and media convergence.
“Increasingly regulatory and public policy issues are becoming more and more important to the advertising sector and with all the current conversations going on which have just been wrapped up in the Convergence Review, plus new privacy laws being introduced, I think the board here just decided there was never going to be a better time to hire somebody into a regulatory role,” said Yorke.
Yorke previously worked as a corporate lawyer with Microsoft, based in London and working across Europe. She brings expertise in online consumer public policy issues including privacy, safety, security; user generated content management, and IP protection.
Paul Fisher, CEO of IAB Australia said “Sam brings with her an exceptional depth of experience and expertise in the digital regulatory and policy environment and her appointment marks a very significant evolution for IAB Australia.
“Having worked with her last year in establishing the Australian Digital Advertising Alliance (ADAA) I am confident we have appointed a true advocate for the digital industry and look forward to working closely with her as we develop and communicate strong positions on a range of regulatory issues,” said Fisher.
IAB now has more than 130 members including some of the industry’s largest advertisers, agencies and publishers and an expanded Board including Google and SBS.
PWC Online Advertising Expenditure research due to be released in mid August is expected to reveal the industry is on course to reach $3billion in advertising this year, and is on track to exceed TV advertising in 2013 and print advertising in 2014.
IAB is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.