DKSH Smollan acquires leading field marketing provider CROSSMARK

By Naomi Neilson|22 March 2020

With the assistance from firm Gadens, CROSSMARK Australia has been acquired by DKSH Smollan.

Firm: Gadens (DKSH Smollan)

Deal: Gadens has advised DKSH Smollan on its acquisition of CROSSMARK Australia, a leading field marketing provider.

Value: Undisclosed.


Area: M&A.

Key players: The team was led by partner Edward Nixey with special counsel Breanna Davies and associate Kevin McVeigh, along with partner Renae Suttor and lawyer Clive Robért.

Deal Significance: DKSH Smollan has acquired the Australian entity of CROSSMARK with DKSH acquiring separately the CROSSMARK New Zealand entity.

Gadens was engaged by DKSH Smollan to advise on all the legal aspects of this transaction and worked closely with the DKSH Smollan team to ensure its successful completion.

The acquisition strengthens DKSH Smollan’s existing offering in Australia by establishing further scale, service offering and local expertise, and substantially adds value for its clients and customers.

Mr Nixey commented: “It has been a pleasure to work with the DKSH Smollan team on an acquisition that makes the joint venture the leading retail solutions providers in Asia. With the acquisition of Crossmark Australia, there are exciting times ahead for the group and their Australian-based clients.”

DKSH Smollan acquires leading field marketing provider CROSSMARK
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