Functional training group Fitstop will begin accelerating its business internationally under a new strategic partnership with Lift Brands after the latter secured a 30 per cent investment.
Firm: DLA Piper (Fitstop).
Value: N/A.
Area: Corporate.
Key players: The team was led by corporate partner Lyndon Masters and included senior associate Elizabeth Campbell and solicitor Julie Humphreys.
Deal significance: The investment not only provides Fitstop with the opportunity to accelerate its business, but also delivers a strategic partnership, with Lift Brands able to find greater exposure to the functional fitness market through its investment.
Mr Masters commented: “Fitstop has been growing rapidly in the last 12 months, from 3,500 to 11,000 members since early last year, and we are excited to see Fitstop take this next step in its business to expand internationally.”
