Immediation eyes ‘$3bn opportunity’

Immediation eyes ‘$3bn opportunity’

18 October 2021 By Jerome Doraisamy
Laura Keily

Australian legal tech platform Immediation has ventured into the American market with key board appointments and recently completed a $3.6 million funding round.

Two years after its commercial launch in Australia, Immediation has unveiled its US-based business, which will focus on digital transformation for courts, law firms, and dispute resolution.

It represents, the platform proclaimed, a “$3 billion opportunity”.

Founder and managing director Laura Keily (pictured) said: “Since our launch two years ago, we have made huge strides in Australia and expanded to New Zealand, helping the justice and dispute resolution sectors continue to progress cases throughout the pandemic, and allowing individuals and businesses to access justice quickly, effectively, and without the burden of significant cost.”

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“Now, we’re entering an exciting new phase, which will see us remain laser focused on providing premium, secure and legally-specialised digital courtroom, mediation, and legal collaboration technology to the sector, both here and in the United States,” she noted.

Immediation launched in 2019 and has “grown quickly”, it said.

Its digital courtroom and mediation technology has seen it secure major contracts with Australia’s top courts, including the Federal Court of Australia and VCAT, and New Zealand government agencies, including the Ministry of Justice, Sport NZ, and Domain Name Commissioner of NZ, as well as securing a partnership with Microsoft.

More recently, the platform increased its revenue sixfold year-on-year and has seen user growth skyrocket by 2,000 per cent.

Immediation now boasts staff of more than 40 over five countries.

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“Our growth in the last 12 months is testament to the role that purpose-built legal technology can play in advancing access to justice and digital transformation for lawyers,” Ms Keily posited.

“Generic video conferencing tools simply don’t cut it for the nuanced and highly specialised requirements that come with legal environments, and the industry is really recognising this.”

To help with its expansion plans in the US, Immediation has appointed Christine Christian AO as its new chair, Rachael Neumann and Greg Wildisen as new board members, and Afterpay’s Elana Rubin AM and Rampersand founding partner Jim Cassidy as advisory board members.

The quintet brings “extensive experience helping growing start-ups”, Immediation said, and will advise on its international growth strategy.

“With the support of Christine, Rachael, Greg, Elana, Jim, and the rest of our expanding executive team, we are in a strong position to lead the world in the digital transformation of justice and dispute resolution,” Ms Keily said.

Speaking about her new role as chair, Ms Christian said: “Immediation is taking a centuries-old legal system and turning it on its head; completely transforming the industry and the way justice is delivered with global application.”

“I am thrilled to be joining at such an exciting time in the company’s growth.”

Ms Rubin added: “Immediation’s incredible technology and innovation, led by Laura Keily, is another illustration of the power of Australian entrepreneurship and our country’s ability to build global businesses for export. I’m delighted to support Immediation’s journey.” 

In addition to the appointments, Immediation recently completed a funding round of more than $3m which will help support its US expansion.

The funding round of $3.6m, which saw Thorney Investment Group returning as key investors, will bolster the platform’s continued advancement and build out its team in Australia, New Zealand, and the United States.

Speaking about the funding round, Thorney founder and chair Alex Waislitz said that Immediation has shown the power of purpose-built technology to address “age-old challenges and create new markets”.

“The company has shown significant progress and potential over the last 12 months, introducing new ways of working through disruptive technology to empower the legal industry,” he said.

“I’m looking forward to seeing Laura and her team take Immediation’s offering into the global markets, including US courts and law firms, as it expands internationally.”

In addition to the new board members and advisors, Immediation continues to build out its 100+ expert panel of mediators and arbitrators, having been joined by Dominique Hogan-Doran SC, Professor Patrick Parkinson, the Honourable Peter Rose AM QC, the Honourable Paul Heath QC, former High Court judge of New Zealand, as it moves to a global panel.

Immediation eyes ‘$3bn opportunity’
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