Alquemie Group advised on licensing deal with Disney brand

31 May 2022 By Simon Levett

Building on the success of the acquisition of Australian fashion retailer General Pants, Hamilton Locke has provided advice to Alquemie Group on the acquisition of entertainment assets.

Firm: Hamilton Locke (Alquemie Group)


Deal: Hamilton Locke has advised Alquemie Group on a licensing deal with Disney, which will see Alquemie Group joining forces with Disney to roll out the well-known brand in retail stores and online across a range of apparel and accessories.

Value: N/A

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Area: Corporate

Key Players: The Hamilton Locke team consisted of partner Sarah Gilkes, partner Hal Lloyd and senior associate Ben Cameron.

Deal significance: Speaking about the transaction, Hamilton Locke partner Sarah Gilkes said: “We are delighted to have advised Alquemie Group on its licensing deal with Disney for the Australian and New Zealand retail launch of this iconic brand.

“The depth of Alquemie Group’s strategic and operational consumer brands expertise places it in a strong position to build and rapidly scale the market presence of the National Geographic brand in this region, and we’re looking forward to seeing the growth journey ahead.”

Alquemie Group advised on licensing deal with Disney brand
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