Keypoint Law expands into Perth
Emerging BigLaw firm Keypoint Law, which operates a consultancy model and is celebrating its 10-year anniversary Down Under, has launched in the west with a consulting principal hire, meaning it now has a presence in six major Australian cities.
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Tamra Seaton (pictured) has joined Keypoint Law as a commercial and franchise consulting principal in Perth, meaning the emerging BigLaw practice now has a presence out west.
Seaton joins from MDS Legal, where she practised for 11 years as a director. Prior to this, she was a partner at Norton Rose Fulbright (formerly Deacons) for more than a decade.
She is, Keypoint said in a statement, a “respected leader” in the franchise law community, whose expertise extends to competition and consumer law, intellectual property law, commercial property law, as well as other general commercial law areas.
Seaton has also served as state president and director of the Franchise Council of Australia and is currently a state representative for Western Australia on the national Woman in Franchising committee.
The unveiling of a presence in Perth with Seaton’s hire follows a year of significant growth for Keypoint in 2023 – which saw more than a dozen partner-level recruits join the consultancy model practice – as well as its recent appointments of an IP consulting principal in Melbourne in mid-March, a corporate and M&A consulting principal in Sydney in late January, and a property law consulting principal in early January.
Keypoint’s entry into the West Australian market also comes as the consultancy model practice celebrates its 10-year anniversary in Australia in 2024. It now has more than 75 partner-level lawyers across the country, practising in 25 areas of law, the firm noted in a statement.
Speaking about the hire, Keypoint chief executive Warren Kalinko (also pictured) said: “We are very excited to have Tamra on board.
“Tamra is highly regarded in her field, and her knowledge and experience will be of immense value to our firm and clients.”
As of this latest hire, Keypoint now has operations in Adelaide, Brisbane, Canberra, Melbourne, Perth, and Sydney.
Jerome Doraisamy
Jerome Doraisamy is the editor of Lawyers Weekly. A former lawyer, he has worked at Momentum Media as a journalist on Lawyers Weekly since February 2018, and has served as editor since March 2022. He is also the host of all five shows under The Lawyers Weekly Podcast Network, and has overseen the brand's audio medium growth from 4,000 downloads per month to over 60,000 downloads per month, making The Lawyers Weekly Show the most popular industry-specific podcast in Australia. Jerome is also the author of The Wellness Doctrines book series, an admitted solicitor in NSW, and a board director of Minds Count.
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