find the latest legal job
Senior Associate - Competition, Policy & Regulatory
Category: Other | Location: Sydney CBD, Inner West & Eastern Suburbs Sydney NSW
· Work with a well regarded Partner · Sydney CBD
View details
Commercial Litigation Senior Associate
Category: Litigation and Dispute Resolution | Location: Sydney CBD, Inner West & Eastern Suburbs Sydney NSW
· Lawyers Weekly Australia Partner of the Year 2016, Insolvency
View details
MULTIPLEX Regional Legal Counsel (Vic) | 7 to 10 years + PQE
Category: Generalists - In House | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Career defining in-house role · Tier One international contractor
View details
Junior Lawyer - Personal Injury Law
Category: Personal Injury Law | Location: Parramatta & Western Suburbs Sydney NSW
· Highly specialized practice · Challenging role with great opportunities
View details
IR Advisor/Member Advocate
Category: Industrial Relations and Employment Law | Location: St Leonards NSW 2065
· Permanent (0.8-1.0 FTE) role in a developing team
View details
Firm online strategy needed

Firm online strategy needed

One of the world’s foremost social media gurus has warned law firms that any dithering over introducing social media strategies will see them overshadowed by tech-smart lawyers.

Laurel Papworth (pictured), the managing director of The Community Crew, spoke at the annual Law Tech Summit in Noosa last night (6 September).

Papworth, who has been named by Forbes Magazine as one of the top-50 social media influencers globally in 2012, said that law firms need to develop social media policies, otherwise their own “savvy” lawyers would exploit social media for their own benefit rather than that of their respective firm.

“There is a coming war between the corporate and the personal brand,” she said.

Papworth warned firms that the relationships between clients and their respective lawyers are more personal than client-firm relationships, and clients were already “cementing” themselves via social networking to individual lawyers rather than the firm.

Social skills
While encouraging law firms to develop social media policies, Papworth also said firms need to be judicious with their use of social media and use different forums to target different audiences.

She sad law firms should not use Facebook to simply broadcast every area of law to all their clients, and that they should treat different social media platforms differently.

Papworth’s warning of caution to law firms about social media use is vastly different to another social media guru, Pete Williams.

Williams, the CEO of Deloitte’s Centre for the Edge, has encouraged law firms to use all types of social media with great alacrity. He believes that law firms who use social media will attract the best graduate talent and save millions in recruitment fees, while those without a dedicated social media strategy will be seen to lack innovation and have the potential to lose clients as a result.

“I have spoken to a dozen law firms over the last few years and there is an interest but not really a commitment or appetite to do stuff with it [social media], said Williams when speaking with Lawyers Weekly in June.

“I don’t get why they are not pumping stuff out. Most law firms write newsletters and send out emails and those sorts of things but, as a whole, most are not blogging, we don’t see a lot of Twitter action with them and they are not using a lot of enterprise on the social side.

“They seem to be more focussed on document management than true collaboration.”

The LawTech Summit continues today, with speakers including Andrew Pritchett, the CIO at Griffith Hack, and Phil Scorgie, a Business Transformation Consultant with Norton Rose.

At the Award's last night, Corrs Chambers Westgarth took out the award for innovation in legal IT. Sparke Helmore won the IT team of the year award for large law firms, while Thynne & McCartney won the IT team award for small to medium firms.

Baker & McKenzie and the Office of the Director of Public Prosecutions in WA also won awards.

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Firm online strategy needed
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Debate, same-sex marriage, Law Society
Law Society acknowledges ‘diversity of opinion’ on same-sex marriage
The council of the Law Society of NSW has said it respects the diverse views of its members on same-...
Scales of Justice
Victoria considers legalising euthanasia
A change in law to allow voluntary assisted dying in Victoria will be considered by the State Parlia...
Old woman
Federal government ignoring elder abuse crisis, lawyer says
A Queensland lawyer has called on federal politicians to follow the lead of the Queensland governmen...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...