Marketing your firm (now and in the new normal)

By Tasha Levy|14 August 2020
Mel Telecican, Louise Sparkes-Howarth

Effective marketing is a critical aspect of gearing any business for growth, law firm or otherwise, and is even more important in turbulent times such as the current COVID-19 environment.

In this episode of The Lawyers Weekly Show, host Jerome Doraisamy is joined by two marketing professionals, Mel Telecican, director of Loyalest, and Louise Sparkes-Howarth, founder of Pineapple Marketing and Promotions.

Advertisement
Advertisement

They reveal the core philosophies that drive their respective marketing strategies, how working with legal clients differs from those in other industries, and why engaging an expert might be beneficial to building one’s brand.

They reflect on the spectrum of marketing approaches they’ve witnessed in response to the pandemic, the key practical steps that law firms can be taking at this juncture, and the particular platforms that provide valuable ways for firms to engage with their target audiences.

SPONSORED CONTENT

If you like this episode, show your support by rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: FacebookTwitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email This email address is being protected from spambots. You need JavaScript enabled to view it. for more insights!

Plus, in case you missed them, check out our most recent episodes:

Kate Eastman on disability issues in #auslaw and across society
• Sue Kench on BigLaw’s response to COVID-19
• M&A trends and impacts from COVID-19

Marketing your firm (now and in the new normal)
Intro image
lawyersweekly logo
Podcast

latest

Melbourne

Victorian solicitor guilty of causing trust account deficiencies

Solicitor reprimanded

Solicitor reprimanded for falsely signing document amid workplace stress

Brisbane

‘Equality before the law’: Landmark decision a ‘step forward’ for transgender children

Dentons

Dye & Durham acquires SAI Global’s Property Division 

FROM THE WEB
Recommended by Spike Native Network