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SME Law Sep 08 2021 BySue ParkerThe myths and reality of thought leadership and personal branding

Not every lawyer can be or wants to be a thought leader, major influencer, or a big brand personality. And that’s perf...

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SME Law Jul 08 2021 BySue ParkerThe salt and pepper of LinkedIn content

Content that engages, educates and encourages conversations is the lifeblood of LinkedIn. The platform delivers well on ...

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SME Law Jun 16 2021 BySue ParkerSuccess on LinkedIn starts with your vibe!

The core objectives for lawyers on LinkedIn are to raise visibility, position expertise and influence to inspire new bus...

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SME Law May 19 2021 BySue ParkerHow a poor industry image provides golden opportunities

A lack of trust in lawyers is a golden opportunity in 2021, writes Sue Parker.

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Big Law May 04 2021 BySue ParkerGuarding lawyers’ reputations on LinkedIn

Most lawyers in solo practices and medium-sized firms share parallel marketing challenges to other highly competitive pr...

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SME Law Apr 15 2021 ByJacqueline BurnsEssential social media tips for lawyers and law firms

Most law firms know they must have a social media presence. But being present may not be enough, writes Jacqueline Burns...

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SME Law Mar 30 2021 ByClarence Ling and David HeasleyThe ethics of advertising on competitor brand names for law firms

Because a law firm’s brand name can become a search term on Google, many law firms are aware, and have seen, the pract...

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SME Law Mar 04 2021 ByJerome DoraisamyGarnering client reviews for your firm

Seeking and acquiring client reviews has always been important, but in an increasingly online climate, now is the time t...

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Big Law Feb 25 2021 ByJerome DoraisamyThe rise of the ‘legal support-preneur’

For a bounty of reasons – from underappreciation by employers to a desire for greater flexibility – support professi...

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SME Law Dec 10 2020 ByJerome DoraisamyOn which platforms should you be marketing your firm?

New research, which identifies Australians’ ethical perceptions of media platforms across the country, sheds light int...

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