Common mistakes to avoid when building a legal brand

To ensure lawyers avoid errors in their branding strategies that may undermine their credibility and impede their...

18 March 2025

By Jerome Doraisamy

The rise of the legalpreneur

The growing number of legalpreneurs marks a new era in the legal sector, writes Denise...

03 March 2025

By Jerome Doraisamy

The most effective marketing strategies for firm owners right now

Effective marketing extends beyond merely managing an online presence or relying on traditional referrals. Instead, it...

20 February 2025

By Grace Robbie

Environmental lawyers lodge greenwashing complaint against Qantas

The Environmental Defenders Office has asked the ACCC to investigate the national carrier for alleged greenwashing over...

17 October 2024

By Jerome Doraisamy

Why my law firm has all-pink branding

The founder of Tully Law, Australia’s first all-pink law firm, explains why her practice (and the cafe attached to...

27 September 2024

By Jerome Doraisamy

Why a law firm’s ‘good’ marketing managers aren’t really marketing managers at all

In today’s fast-paced business environment, marketing managers play a pivotal role that extends well beyond strategic...

16 August 2024

By Jerome Doraisamy

Streamlining bid writing and empowering small, boutique and medium law firms

By embracing AI, SMBs can create a brighter future, competing more effectively and taking market share from national...

29 April 2024

By Jerome Doraisamy

What TikTok can do for your law firm

From litigation to likes: In a digital age, where social media platforms dictate much of our daily interactions, TikTok...

01 March 2024

By Jerome Doraisamy

How lawyers can embrace authenticity on social media

Australian legal professionals should understand the importance of bringing their authentic selves to the forefront of...

30 January 2024

By Jerome Doraisamy

Build relationships and the work will follow, says associate

Building long-lasting relationships rather than treating each interaction like a transaction will hold junior lawyers...

08 January 2024

By Jerome Doraisamy

How junior lawyers can put themselves out there

The immediate past president of the Australian Law Students’ Association (ALSA) has shared how new-to-industry...

08 January 2024

By Jerome Doraisamy

Mindset shift for client attraction needed

A change in mindset is essential for boutique law firm owners looking to secure more clients going...

04 January 2024

By Jerome Doraisamy

Where lawyers can go wrong on LinkedIn

LinkedIn is a valuable platform for those looking to build their brand, expand their professional network, demonstrate...

21 December 2023

By Jerome Doraisamy

Sales skills more critical than ever for SME firm owners

A boutique law firm needs a head at the helm who understands the importance of selling – but how can you strike the...

14 December 2023

By Jerome Doraisamy

Are you talking with a human professional online? Perhaps not

In addition to the ethical and prohibitive issues with AI tools for commenting and engagement, it’s just not smart...

07 December 2023

By Jerome Doraisamy

Tips to build your brand as a lawyer

Building your brand as a lawyer is an ongoing process that requires time and effort. Done right, it can yield...

06 November 2023

By Jerome Doraisamy

Using social recruitment to attract top talent

These days, candidates are more informed due to the abundance of information about the company available online. Thus,...

15 August 2023

By Jerome Doraisamy

Lawyers need structured approaches to grow a practice

In today’s complex and competitive legal marketplace, lawyers are best served by following clear business development...

28 July 2023

By Jerome Doraisamy

Baker McKenzie names new CMO

An Australia-born and trained lawyer has been appointed as the new chief marketing officer for global law firm Baker...

25 July 2023

By Jerome Doraisamy

A recipe for modern law events that ‘matter’

When it comes to hosting modern legal and community events, you need to ask what do you people want to gain from the...

05 January 2023

By Jerome Doraisamy