Latest marketing

Big Law May 01 2022 ByJerome DoraisamyFirms must be different, not just sell differentiation

Law firms like to talk about their points of difference, but if they aren’t actually being different, it undermines cr...

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Demetrio Zema
NewLaw Apr 18 2022 ByJerome DoraisamyWhy friendships with clients are critical to this firm’s strategy

The idea of being friends with one’s clients can be seen as taboo. For Law Squared director Demetrio Zema, building su...

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SME Law Mar 23 2022 ByJacqueline BurnsHow to avoid losing tenders at the presentation stage

Law firms wanting to avoid being “pipped at the post” should ensure they are ticking certain boxes even before getti...

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Annette Densham
SME Law Feb 24 2022 ByAnnette Densham5 ways to better market your law firm

There are many ways to skin a marketing cat, but getting the basics right is the best way to build your firm’s reputat...

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Sue Parker
Big Law Jan 18 2022 BySue ParkerLinkedIn updates raise the marketing bar for lawyers in 2022

The latest LinkedIn features deliver parity and valuable marketing opportunities to the legal sector, writes Sue Parker....

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Phoebe Netto
Big Law Dec 22 2021 ByPhoebe Netto5 strategies to become a legal thought leader in 2022

Thought leadership is about far more than making a few LinkedIn posts, writes Phoebe Netto. ...

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Baker McKenzie
SME Law Nov 28 2021 ByNaomi NeilsonBaker McKenzie welcomes former Deloitte marketing director

Baker McKenzie’s Australian offices will be bolstered with the appointment of a new director of business development a...

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SME Law Sep 23 2021 ByJacqueline BurnsSearching for justice: SEO considerations for law firms

SEO should be an essential component of every law firm’s marketing plan. But is it? Asks Jacqueline Burns.

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Sue Parker
SME Law Sep 08 2021 BySue ParkerThe myths and reality of thought leadership and personal branding

Not every lawyer can be or wants to be a thought leader, major influencer, or a big brand personality. And that’s perf...

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The salt and pepper of LinkedIn content
SME Law Jul 08 2021 BySue ParkerThe salt and pepper of LinkedIn content

Content that engages, educates and encourages conversations is the lifeblood of LinkedIn. The platform delivers well on ...

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