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SME Law • 01 March 2024
What TikTok can do for your law firm
From litigation to likes: In a digital age, where social media platforms dictate much of our daily interactions, TikTok has...
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Big Law • 30 January 2024
How lawyers can embrace authenticity on social media
Australian legal professionals should understand the importance of bringing their authentic selves to the forefront of their...
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SME Law • 08 January 2024
Build relationships and the work will follow, says associate
Building long-lasting relationships rather than treating each interaction like a transaction will hold junior lawyers in good...
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Big Law • 08 January 2024
How junior lawyers can put themselves out there
The immediate past president of the Australian Law Students’ Association (ALSA) has shared how new-to-industry lawyers can...
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A change in mindset is essential for boutique law firm owners looking to secure more clients going forward.
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LinkedIn is a valuable platform for those looking to build their brand, expand their professional network, demonstrate...
Read MoreA boutique law firm needs a head at the helm who understands the importance of selling – but how can you strike the...
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In addition to the ethical and prohibitive issues with AI tools for commenting and engagement, it’s just not smart...
Read MoreBuilding your brand as a lawyer is an ongoing process that requires time and effort. Done right, it can yield...
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These days, candidates are more informed due to the abundance of information about the company available online. Thus,...
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In today’s complex and competitive legal marketplace, lawyers are best served by following clear business development...
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An Australia-born and trained lawyer has been appointed as the new chief marketing officer for global law firm Baker...
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When it comes to hosting modern legal and community events, you need to ask what do you people want to gain from the...
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Marketing your firm “can be as simple as sending out an email to your clients”, says Aleks Czerwinski.
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