marketing

Latest marketing

Big Law May 04 2021 BySue ParkerGuarding lawyers’ reputations on LinkedIn

Most lawyers in solo practices and medium-sized firms share parallel marketing challenges to other highly competitive pr...

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SME Law Apr 15 2021 ByJacqueline BurnsEssential social media tips for lawyers and law firms

Most law firms know they must have a social media presence. But being present may not be enough, writes Jacqueline Burns...

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SME Law Mar 30 2021 ByClarence Ling and David HeasleyThe ethics of advertising on competitor brand names for law firms

Because a law firm’s brand name can become a search term on Google, many law firms are aware, and have seen, the pract...

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SME Law Mar 04 2021 ByJerome DoraisamyGarnering client reviews for your firm

Seeking and acquiring client reviews has always been important, but in an increasingly online climate, now is the time t...

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Big Law Feb 25 2021 ByJerome DoraisamyThe rise of the ‘legal support-preneur’

For a bounty of reasons – from underappreciation by employers to a desire for greater flexibility – support professi...

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SME Law Dec 10 2020 ByJerome DoraisamyOn which platforms should you be marketing your firm?

New research, which identifies Australians’ ethical perceptions of media platforms across the country, sheds light int...

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SME Law Nov 12 2020 ByJerome DoraisamyMarketing increasingly critical as post-pandemic world approaches

As the age of coronavirus continues, legal businesses must not only ensure they stay the course with marketing plans, bu...

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Podcast Nov 06 2020 ByRobyn TongolMarketing, value propositions and the future of law

The age of coronavirus is not just a critical juncture during which legal professionals must be effectively speaking wit...

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SME Law Feb 18 2015 By5 ways to improve your firm’s marketing in 2015

Small firms have a lot to learn from the sophisticated marketing departments of large law, writes Amy Burton-Bradley. ...

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