Legal tech provider Plexus has unveiled Marketing Wizard, an AI-powered compliance platform built to help marketing and legal teams move faster without putting the brand or business at risk.
Marketing Wizard is the latest addition to Plexus’ AI-powered platform and brings instant, AI-powered compliance directly into the creation process, giving teams the speed to launch faster and the certainty that every asset meets legal and brand standards, the provider said.
It is powered by Plexus’s proprietary AI engine, and references more than 230 laws, codes, and guidelines and applies each organisation’s legal and brand intelligence to automatically approve compliant content and route only high-risk items for review, which will affect legal workloads and turnaround times from days to hours.
Speaking about the launch, Plexus founder and CEO Andrew Mellett said that the tension between speed-to-market and compliance has become “one of the most expensive productivity gaps in modern business. In most organisations, the marketing team is measured on speed, and the legal team is measured on risk”.
“That’s created a structural bottleneck,” he said.
“Marketing Wizard uniquely closes that gap by embedding your organisation’s legal intelligence directly into the creative process.”
The launch, Plexus said, comes at a time when marketing velocity is surging, with more content across more channels, under tighter budgets and growing regulatory pressure. According to the provider, the average legal review takes seven to 10 days, delaying launches and driving costly rework.
Mellett said that by automating standard compliance checks, the tool is already cutting up to 70 per cent of routine legal escalations, giving marketers instant, explainable feedback, and freeing legal counsel to focus on higher-value work.
“Our customers were telling us that legal review had become a drag on growth. This changes that,” he said.
Cadell Falconer, head of product at Plexus, said: “We’ve designed Marketing Wizard to make compliance feel like collaboration.”
“It’s a system that learns your brand, speaks your language, and helps everyone work with more confidence.”
The platform’s key capabilities include instant, AI-driven compliance scanning across copy, ads and creative, embedded legal knowledge for marketing self-service guidance, and real-time risk scoring and intelligent routing.
“Compliance is often viewed as the cost of doing business. We see it as the enabler of faster, safer creativity,” Mellett said.
“When you give teams instant legal confidence, you don’t just save time, you increase marketing output, reduce external legal spend, and build trust in your brand.”
Marketing Wizard also integrates seamlessly with existing creative and content workflows, allowing both marketing and legal to collaborate in a single environment.
“By putting legal guidance where marketing happens, we’re freeing both teams to focus on what really matters – creating and protecting brand value,” Mellett said.
Jerome Doraisamy is the managing editor of Lawyers Weekly and HR Leader. He is also the author of The Wellness Doctrines book series, an admitted solicitor in New South Wales, and a board director of the Minds Count Foundation.
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