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The Corporate Counsel Show: Aligning legal work with a business’s brand and purpose
General Counsel of the Year Kate Sherburn returns to the show to discuss why it is critical for the law department’s work to reflect the broader business, its mantra and operations. Taking such an approach, she says, better allows corporate legal to be a good influence.
Robyn Tongol
In this episode of The Corporate Counsel Show, host Jerome Doraisamy welcomes back Who Gives a Crap legal beagle Kate Sherburn – who won the General Counsel of the Year category at the 2023 Australian Law Awards – to talk about why aligning the in-house legal team’s work with the business’s purpose is so critical, how she has looked to do this in practice, and the positive impact that such pushes can have.
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Ms Sherburn also fleshes out correlating legal work with branding and marketing, whether a balance is needed between business positioning and perceptions of lawyers’ roles, improving impressions of the lawyer’s role within a business, having a better understanding of the business one is working for, and how taking these approaches makes one’s legal work more fun and interesting, even amid challenges.
Plus, in case you missed them, check out these recent episodes of The Corporate Counsel Show:
