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The Boutique Lawyer Show: Unique branding, charitable donations, and the firm as a ‘side hustle’

As a small-firm owner, James d’Apice is walking the road less travelled – not just in terms of his marketing and revenue distribution but also in terms of how he views the firm as an entity.

June 05, 2025 • By Robyn Tongol
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In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes back Gravamen founder and principal James d’Apice to discuss his firm’s journey since its recent inception, its success thus far, whether he’s had a clear vision in mind or has figured the business approach out along the way, what has surprised him about the experience of being a firm owner, and why he has viewed the running of the firm as a “side hustle”.

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d’Apice also delves into how his mindset aligns with his perception of himself and his purpose as a lawyer, why he donates firm proceeds to chosen charities, navigating pressure points, making hiring decisions for the best interests of the firm, and what excites him about the future.



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