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Adopt & Embrace bought by Netherlands-based cloud specialist
Maddocks has advised Brisbane’s Adopt & Embrace on its purchase by Netherlands-based Microsoft cloud specialist Rapid Circle.
Emma Musgrave
Firm: Maddocks (Adopt & Embrace).
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Deal: Rapid Circle has acquired Adopt & Embrace, backed by private equity firm Mentha Capital.
Value: Undisclosed.
Area: M&A.
Key players: The Maddocks team advising Adopt & Embrace was led by corporate partner Duncan Hall and senior associate Bernardo Wood.
Deal significance: According to a statement from Maddocks, Adopt & Embrace works with companies on change management issues when adopting the Microsoft 365 suite of products.
“They have worked with major companies such as Youi and Deloitte on large-scale digital projects,” the statement said.
“The company will continue to operate as Adopt & Embrace and act as Rapid Circle’s adoption and change management unit in Australia.”
