Merivale confirmed as exclusive hospitality partner for SCG, SFS

Merivale confirmed as exclusive hospitality partner for SCG, SFS

22 November 2021 By Jerome Doraisamy
Kieren Parker

The Merivale Group has been advised on its “landmark” contract with Venues NSW to become the exclusive hospitality experience partner for the Sydney Cricket Ground (SCG) and Sydney Football Stadium (SFS).

Firm: Addisons (Merivale Group).

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Deal: Merivale and Venues NSW have agreed that the former will be the exclusive hospitality experience partner for the SCG and SFS. Finalised and signed last week, the contract will see Merivale provide the food and beverage services at the iconic SCG and SFS venues at event and non-event days.

“Merivale was announced as the successful partner with VNSW after an extensive tender process”, Addisons noted.

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Value: Undisclosed.

Area: Corporate.

Key players: The Addisons team was led by managing partner Kieren Parker, assisted by solicitor Max Jamieson and special counsel Cate Sendall.

Deal significance: Mr Parker said: “Congratulations to Justin Hemmes and the Merivale team on securing this contract, which has been almost a year in the making. Merivale has become a part of the fabric of Sydney, and it is exciting to see it partner with VNSW for this new opportunity.

“I cannot wait to see the Merivale magic on offer at the SCG this summer, and things will be even more exciting when the new SFS opens next year.” 

Merivale confirmed as exclusive hospitality partner for SCG, SFS
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