Deal: Quantium has expanded its Woolworths Group partnership that will see the latter increase its shareholding in the former to 75 per cent, up from 47 per cent. The transaction will mean Quantium founders and team members retain 25 per cent of the business.

Value: $223 million.

Area: Corporate, M&A. 

Key players: The legal team advising Quantium was led by Allens partner Tom Story, with assistance from partner Gavin Smith, senior associate James Nguyen and lawyer Monique Fraser.

The legal team advising Woolworths Group was led by Clayton Utz partner Geoff Hoffman and included special counsel Sidney Tang, and lawyers Megan Williams, Belinda Slack and Natasha Cutler.

Deal significance: Quantium is described as being a world-class data science and advanced analytics firm.

As part of the transaction, Quantium will continue to be run by the existing management team led by co-founder and chief executive Adam Driussi, and will continue to operate in sectors beyond retail, including FMCG, banking, property, health and more, a statement from Baker McKenzie confirmed. 

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The firm added a new business unit, known as Q-Retail, will also be established as part of the partnership, combining advanced analytics and retail capabilities from across Quantium and Woolworths Group.

“We congratulate Quantium on the success of its long-term partnership with Woolworths Group over an eight-year period, and the further opportunities presented by this transaction,” said lead partner Mr Story.