Deal: Lander & Rogers has advised FibreCycle, a US-owned Australia-based manufacturer of premium pet care products, on the simultaneous acquisition of local pet brands Our Bird and Lovitts Group.

Value: Undisclosed

Area: Corporate

Key players: The Lander & Rogers team was led by partner Deanna Constable, with assistance from senior associate Joann Yap and a multidisciplinary cross-practice legal team.

Deal significance: The strategic acquisitions deliver synergies to FibreCycle and its parent group Kent Corporation, deepening its market penetration locally and accelerating the group’s global growth strategy in key pet product categories, including litter, bird products and fast-growing pet treats.

Ms Constable said the deal, which was 12 months in the making, “enables FibreCycle to optimise its manufacturing logistics and distribution to unlock greater operational efficiencies”.

“It was an all-or-nothing deal that required simultaneous acquisitions of both targets. This meant drawing on the deep expertise of our firm to run a concurrent approach to the multifaceted matters,” she said.

VIEW ALL

FibreCycle chief executive officer Steve Adams acknowledged the importance of partnering with experienced legal advisers that understood the company’s business and ambitions.

“We’ve worked with Lander & Rogers over many years on business-as-usual matters. The firm has a mastery across legal subject matter with the ability to sub-in the specialists we need at every turn without loss of momentum,” he said.

“The team’s ability to break down legalese enables us to understand the materiality of our decisions at each step of the way.”