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Asmodee acquires VR platform

Global law firm DLA Piper has advised Asmodee on its acquisition of a one-stop shop of virtual reality gaming products.

November 15, 2022 • By Emma Musgrave
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Asmodee acquires VR platform
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Firms: DLA Piper (Asmodee); Undisclosed (VR Distribution and VR UK)

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Deal: Asmodee has acquired VR Distribution and VR UK

 
 

Value: Undisclosed

Area: Merger and acquisition

Key players: The DLA Piper team was led by Melbourne-based partner Jyoti Singh and UK-based partner Chris Arnold.

The pair were supported by senior associates Simon Rimmelzwaan and Jonathan Pham, solicitor Kimberley Chee and associate Yemo Guo.

Deal significance: Asmodee is a leading French publisher of board games, card games and role-playing games.

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Meanwhile, VR Distribution and VR UK provides retailers with a one-stop shop for all the key products in the gaming category.

“As a leading board game distributor in Australia, New Zealand and the United Kingdom (UK), VR Distribution provides a strategic foothold into these desirable markets for Asmodee,” said DLA Piper co-lead partner Jyoti Singh.

“The transaction demonstrates our expertise in multi-jurisdictional deal-making in the consumer goods sector,” he added.

 

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Emma Musgrave

Emma Musgrave

Author

Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.

Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences. 

Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.

She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University. 

Email Emma on: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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