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Amazon buys Aussie e-commerce platform

Australian law firm Maddocks has advised a local e-commerce company on its sale to global online marketplace heavyweight, Amazon.

March 15, 2021 • By Emma Musgrave
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Amazon buys Aussie e-commerce platform
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Firms: Maddocks (Selz.com Pty Ltd); undisclosed (Amazon).

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Deal: Shareholders of Selz.com Pty Ltd have been advised on the sale of the e-commerce company to Amazon.

 
 

Value: Confidential.

Area: M&A.

Key players: The legal team advising Selz.com Pty Ltd was led by partner Catherine Merity and senior associate Suzette Caldaroni.

Deal significance: As per a statement provided by Maddocks, Selz was founded in 2014 and provides technology for small businesses to operate e-commerce platforms and process online payments.

The transaction saw Maddocks advised Selz through the early stages of funding and partnerships through to the exit in the sale to Amazon.

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“This transaction is reflective of the considerable activity in the e-commerce industry which has been accelerated by the COVID-19 pandemic and one of a number of matters that Maddocks has advised on in the last few months, including Australian eCommerce company MyDeal.com.au’s successful IPO and ASX listing,” the statement from Maddocks noted.

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Emma Musgrave

Emma Musgrave

Author

Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.

Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences. 

Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.

She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University. 

Email Emma on: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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