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Listed firm to open 2nd WA office

AF Legal Group (ASX: AFL) is set to open doors on a new office in Western Australia.

user iconJerome Doraisamy 26 May 2021 SME Law
Listed firm to open 2nd WA office
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In a market update to shareholders on Monday, 24 May, the listed entity – also known as Australian Family Lawyers – announced it will open its second office out west, with the new premises to be located in Joondalup, in the northern region of Perth.

The new office will be the second in Western Australia and 15th nationwide for the firm, which is the largest family law firm in Australia.

 
 

The new office will be led by a senior lateral hire, the announcement noted, who has been recruited in the region.

In the market update, AFL executive chairman Grant Dearlove said that the lateral recruitment and office expansion in Perth’s north have been “fuelled by the success of our client acquisition model” in Western Australia.

“Through our analysis, we were confident it was a state that utilised digital avenues for relationship law and the level of inquiry we are generating in the region is already equivalent to our Queensland and New South Wales markets,” he detailed.

“We continue to be encouraged by the effectiveness of our client acquisition model as we scale and its success has again increased the speed of our expansion plans.”

The news follows the firm’s acquisition of Watts McCray earlier this year. 

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