Login
The legal design service ‘on a mission to make law more human’
Two Australian brothers from Perth have launched a design studio for the legal industry.
Jess Feyder
Pickle Inc. (Pickle) delivers strategic branding, communications, digital, service and product design for legal organisations — all through the eyes of a customer.
To continue reading the rest of this article, please log in.
Create free account to get unlimited news articles and more!
Rich Brophy and Alex Brophy are based in Sydney and Perth, respectively. They started Pickle when they saw a gap in the market for legal design specialists and saw the need to make the law “more human”.
“We recognised the untapped potential of law — an industry fundamentally based on human needs, but sorely lacking in a human-centred approach,” said Rich Brophy, partner at Pickle.
“We took our hard-won smarts from a breadth of industries and made legal design our exclusive focus. We believe that by overlaying smart legal operations with an objective customer lens, we can both make law accessible and build businesses that thrive.”
Rich Brophy previously led experience design and strategy for Tricky Jigsaw and creative for WiTH Collective in Sydney. Alex Brophy led production for Business Insider Studios in New York and was strategy director at Urban List.
Their first client at Pickle, former CEO and executive at law firm Slater & Gordon, Hayden Stephens, engaged the company to establish his new class actions firm, Hayden Stephens & Associates.
“Throughout my career I’ve worked with a lot of people that purport to do what these guys do. But relatively few actually do,” said Mr Stephens.
“Having their customer-first lens ‘always on’ and a preparedness to challenge me on my own thinking, meant that I came to market in a more informed and targeted way.”
Mr Stephens has several major class actions underway, representing junior doctors to improve hospital conditions; the Brophy brothers noted they were keen to help drive positive impact efforts such as this.
“The law is the rules that society operates by, so they should be accessible to everyone, and effective for everyone,” explained Alex Brophy.
“So the work that we’re doing to make legal services easier to understand, for everyone from an individual trying to navigate family law to a participant in a statewide group action, is purposeful.
“We’re here to make a positive difference to how legal services are provided and, through that, help good firms stand out and succeed.”
