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Boutique firm Pearce IP has appointed a new executive lawyer, patent and trademark attorney in its Auckland office, who was previously a partner at New Zealand IP firm Pipers.
Pearce IP has added Sally Paterson as an executive lawyer in Auckland.
Paterson brings more than 21 years of legal experience to the firm, and most recently was a partner and the head of the IP practice at Pipers.
She has extensive experience securing registration for patents, designs and trademarks in New Zealand, Australia, and internationally, providing strategic infringement, validity and enforceability opinions, acting in contentious disputes, including matters before the courts of New Zealand and before IPONZ and IP Australia, and advising on copyright and consumer law matters.
“I am delighted to join Pearce IP. Pearce IP’s values-driven offering and focus on life sciences IP are exciting. I look forward to working with the world-class executives of Pearce IP to bring our 2027 vision into reality,” Paterson said.
Pearce IP founder and CEO Naomi Pearce said Paterson’s strategic approach and leadership experience align well with the firm’s “strategic plans for the New Zealand market”.
“I am thrilled Sally has joined us! Sally is well respected, lovely to work with, and has clients who have followed her to Pearce IP,” she said.
“I am excited to broaden out our prosecution bench-strength and strategic/legal prowess in New Zealand.”
Lauren is a journalist at Lawyers Weekly and graduated with a Bachelor of Journalism from Macleay College. Prior to joining Lawyers Weekly, she worked as a trade journalist for media and travel industry publications and Travel Weekly. Originally born in England, Lauren enjoys trying new bars and restaurants, attending music festivals and travelling. She is also a keen snowboarder and pre-pandemic, spent a season living in a French ski resort.
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