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#Goals: What’s driving law firms to success in 2019?

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#Goals: What’s driving law firms to success in 2019?

Genevieve Collins; Juliana Warner; Bruce Humphrys

It’s only January, but law firms already know exactly what they want out of the year ahead. Lawyers Weekly has rounded up the eastern seaboard’s top firms, as decided by legal professionals, to find out their goals and motivators for 2019 – and there are several common trends.

Victoria: Lander & Rogers

Chief executive partner at Lander & Rogers Genevieve Collins said the driving of a “rich innovation agenda” will build on their existing client-centric culture for the year ahead.

The firm will be launching a new brand in the second quarter of 2019 too, and has been working on a new strategy and visual identity “that truly represents and highlights the exceptional work and talent at Lander & Rogers”, Ms Collins revealed.

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This ties in with the firm’s preparations for a 2020 move into a new premises at 477 Collins Street, Melbourne.

Ms Collins explained that the firm has been working with Carr Design Group “to design the work spaces that will support the growing firm in championing its people and expanding on its existing client-centric culture”.

It comes as Landers emphasises its focus on diversity and inclusion for the attraction and retaining of the best talent for the year ahead.

“Having a diverse and inclusive working environment is good for everyone at Lander & Rogers, and the firm is committed to ensuring that it supports diversity through its culture and business practices,” Ms Collins said.

NSW: Herbert Smith Freehills

The Sydney managing partner of Herbert Smith Freehills, Juliana Warner, is gearing up for a 2019 that builds on the firm’s successes of 2018.

The deliverance of “exceptional service for our clients while creating great career opportunities for our people” are Ms Warner’s continued focus for the year ahead.

She explained that this will be achieved “through continued investment in innovation and recruitment and in continuing to foster our diverse and inclusive culture, which we know will lead to better outcomes for our people and our clients”.

Endeavouring to see a trend of outstanding growth in key business areas, Ms Warner highlighted the adoption of new legal technologies and innovative ways of delivering client results as drivers of this.

Queensland: HopgoodGanim Lawyers

In 2019, the Queensland-based firm will be “looking to invest more in the promotion of our mediation capabilities as our clients seek alternative method to resolve disputes”, according to managing partner Bruce Humphrys, with this driven in part by growing family law demands

Mr Humphrys said the firm is also seeking to achieve ten per cent growth across the business.

In a trend reminiscent of the other eastern states, HopgoodGanim’s primary goals included the recruitment of “the best people for our busy practices”, Mr Humphrys continued, with the firm also hoping to remain “a great learning house for our young lawyers”.

Increasing its pro bono offerings, and embracing technology to house “the best of operations in a way that benefits our clients”, were also on Mr Humphrys list.

Lastly, the firm is looking to invest in the way it communicates its expertise and service offerings in the year ahead.

Lander & Rogers, Herbert Smith Freehills and HopgoodGanim Lawyers were selected as among the firms most popular in Victoria, NSW and Queensland, respectively, in last year’s Legal Firm of Choice Report. To see a full breakdown, click here

If you would like to purchase the Legal Firm of Choice Report, please contact Michael Johnson via This email address is being protected from spambots. You need JavaScript enabled to view it. or 02 9922 3300.

Pictured: (From L to R) Genevieve Collins, Lander & Rogers chief executive partner; Juliana Warner, Herbert Smith Freehills Sydney managing partner; Bruce Humphrys, HopgoodGanim managing partner.  

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