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Baker McKenzie names new CMO

An Australia-born and trained lawyer has been appointed as the new chief marketing officer for global law firm Baker McKenzie and will be based in New York.

user iconJerome Doraisamy 25 July 2023 Big Law
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Angela Petros (pictured) is the new chief marketing officer for Baker McKenzie and is set to lead the firm’s business development, marketing, and communications function globally.

The news follows the firm’s naming of three new Australian partners in a global cohort of 89 in late June, as well as its nabbing of two partners from fellow BigLaw firm Norton Rose Fulbright in the same week.

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Ms Petros trained as a lawyer in Australia, working as an associate with (what are now) Herbert Smith Freehills and King & Wood Mallesons and has since held senior marketing and strategy roles with LexisNexis as well as working as a management consultant at the Boston Consulting Group.

Ms Petros joins the firm from Morrison & Foerster, where she held the role of CMO for more than eight years.

Speaking about the firm’s new CMO, Baker McKenzie global chair Milton Cheng said: “Angela is a proven industry leader, with more than 20 years’ experience in the legal sector.

“As an Australian based in the US, holding a range of global leadership positions, she brings a global mindset and deep understanding of how key markets operate around the world, and we look forward to her leading our business development, marketing and communications function as the global economy continues to recover, generative AI really begins to impact our sector, and client needs are further driven by geopolitical complexity and regulatory scrutiny.”

Ms Petros added: “As it enters its 75th year in 2024, Baker McKenzie holds a place in the global legal landscape that few can match, seamlessly delivering value to clients around the world through the combination of our global platform, deep local market knowledge, and industry-leading expertise in an increasingly complex and unpredictable environment.

“It is an extraordinary platform to build from, and I am honoured to take up the role of CMO for this next phase of the firm’s journey.”

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