STW Communications acquires stake in Buchanan Group

STW Communications has acquired a 60 per cent stake in the brand names of Buchanan Group

Digital • 23 March 2012 • Big Law

Firms: Allens Arthur Robinson (STW), Mills Oakley (Buchanan Group)

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Deal: STW acquires 60 per cent stake in Australia-based advertising solutions provider Buchanan Group

Area: M&A

Value: Undisclosed

Key Players: Partner Stuart McCulloch and senior associate Chris Green led the Allens team. Partner Warren Scott and senior associate Toby Norgate led the Mills Oakley team

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Deal significance: Buchanan brands include Brand Power, Zoot Review, MediFacts, Infotalk, Adverlife and Homester Club.

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