Earlier this month, Lawyers Weekly – in partnership with Momentum Intelligence – revealed the firms deemed most attractive by legal professionals across the country. Now in its seventh year, the Top 25 Attraction Firms ranking is a key element of the Legal Firm of Choice Survey, which gauges the most sought-after private legal practices Australia-wide.

Global law firm Herbert Smith Freehills topped the 2021 list while a number of firms appeared in the ranking for the first time. To see the full Top 25 Attraction Firms ranking, click here.

LegalVision ranked 23 on the list and was the only NewLaw firm to do so. CEO Lachlan McKnight told Lawyers Weekly that this recognition from the profession meant that LegalVision was closer to its goal of “cementing itself as an employer of choice in the legal industry”.

“A strong sense of pride comes with seeing LegalVision’s name on the list that features many established and traditional firms.

“We are constantly looking to transform the legal industry for the better for our clients and our team members, and being featured on the list is a significant achievement.”

A number of “core pillars” separate NewLaw firms from traditional firms; Mr McKnight said that flexible working practices and new legal tech were increasingly being adopted in the industry, resulting in a rise of NewLaw practices.

“Without a doubt, we will continue to see a rise in emerging players as the industry shifts towards being more client-centric while allowing lawyers to work on a schedule that suits them.

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“As we transition out of lockdowns, NewLaw firms will continue to stay ahead of the curve by remaining responsive to the needs of team members and clients. Remote working is here to stay, and NewLaw firms are well-placed to attract talent from traditional firms requiring their staff to be in the office,” he added.

“Remaining responsive also applies to NewLaw product offerings and business models. LegalVision’s membership model is an example of a pivot that has allowed us to deliver a legal services subscription that is the first of its kind in the legal industry. Our agile team, client-centric mindset and in-house technology allow us to constantly refine this product offering to the needs of our clients, and we believe this will be the future of legal services.”

LegalVision also launched recently in New Zealand as their first step into the international market - and Mr McKnight added that moving away from the traditional law model has allowed LegalVision to attract “client-centric, modern lawyers who are keen to play their part in transforming the legal industry”.

“We appeal to lawyers looking to do high-quality work for their clients in a collaborative, fast-paced, and fun environment (no suits if you choose to come to the office!). Our retention activities centre around ensuring all team members have exposure to exciting and challenging work that will help them take steps towards achieving their long-term career goals.

“Our unwavering focus on the employee experience makes LegalVision a unique place for lawyers and non-lawyers alike – we regularly conduct team surveys and report on eNPS (a metric to measure team satisfaction). We are committed to nurturing our incredible culture as we continue to grow.”