The Boutique Lawyer Show: Standing out in a saturated market
A firm’s value is, ultimately, defined by the clientele. Establishing and effectively communicating that value, in a marketplace that is increasingly crowded, is a foremost challenge for boutique practices right now.
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy is joined by Aptum Legal managing director Nigel Evans to discuss his views on the importance of communicating a firm’s value, the danger of deprioritising value amidst all other business duties and responsibilities, the practical steps to extrapolate value and how frequently such evaluations should occur.
The pair also talk about the need for creativity in showcasing a firm’s value, striking the right balance in communicating via modern platforms versus more traditional approaches, to what extent a firm should learn from their competitors, how much should be invested in defining one’s value and why retaining a firm’s is one of the most important things a business owner can do.
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