branding
How brand can help your firm stand out from competitors
The force multiplier: Switched-on, sophisticated brands elevate partners, revitalise workplace cultures, and build...
19 June 2025
By Moensie Rossier
7 branding tips for lawyers to elevate their profiles and get promoted
In the legal profession, building a strong personal brand is the key to unlocking promotion opportunities and standing...
30 May 2025
By Paul O’Halloran
‘We're going to be around for a long time’: Inside this firm owner’s unique marketing strategy
In a world where traditional advertising often gets drowned out, one firm owner is standing out with a fresh approach...
22 May 2025
By Grace Robbie
Common mistakes to avoid when building a legal brand
To ensure lawyers avoid errors in their branding strategies that may undermine their credibility and impede their...
18 March 2025
By Jerome Doraisamy
How young lawyers can build distinctive brands
Given the increasing importance of establishing a unique and influential legal brand, three legal professionals share...
12 March 2025
By Grace Robbie
Building a strong legal brand 101
With legal branding extending beyond mere titles displayed on a business card, two legal professionals elucidate the...
10 March 2025
By Grace Robbie
The rise of the legalpreneur
The growing number of legalpreneurs marks a new era in the legal sector, writes Denise Farmer.
03 March 2025
By Denise Farmer
Why my law firm has all-pink branding
The founder of Tully Law, Australia’s first all-pink law firm, explains why her practice (and the cafe attached to...
27 September 2024
By Grace Robbie
Why a law firm’s ‘good’ marketing managers aren’t really marketing managers at all
In today’s fast-paced business environment, marketing managers play a pivotal role that extends well beyond strategic...
16 August 2024
By Liberty Moore
SME firms must stay on top of their employer brand
Ignoring your brand’s health is like ignoring your blood pressure – eventually, it’ll catch up with you, writes...
11 April 2024
By Claire Gallagher
What TikTok can do for your law firm
From litigation to likes: In a digital age, where social media platforms dictate much of our daily interactions, TikTok...
01 March 2024
By Daphne Fong and Georgia Lewis-Stark
How lawyers can embrace authenticity on social media
Australian legal professionals should understand the importance of bringing their authentic selves to the forefront of...
30 January 2024
By Emma Musgrave
Where lawyers can go wrong on LinkedIn
LinkedIn is a valuable platform for those looking to build their brand, expand their professional network, demonstrate...
21 December 2023
By Emma Musgrave
Are you talking with a human professional online? Perhaps not
In addition to the ethical and prohibitive issues with AI tools for commenting and engagement, it’s just not smart...
07 December 2023
By Sue Parker
Tips to build your brand as a lawyer
Building your brand as a lawyer is an ongoing process that requires time and effort. Done right, it can yield...
06 November 2023
By Emma Musgrave
The rebranding fallacy: Why HR should stay HR in law
Over the last years, a growing trend can be observed in our firms: HR teams rebranding themselves as “people and...
12 July 2023
By Christian van den Bosch
Styling for lawyers in a hybrid working world
The days of suits, ties and heels as the expectation for a “nine-to-five, Monday-to-Friday” existence is gone, as...
09 June 2023
By Jerome Doraisamy
FAL Lawyers unveils rebranding
FAL Lawyers has revealed new branding in order to modernise the firm, in addition to moving offices to facilitate a...
06 October 2022
By Lauren Croft
How not to let social media derail your career
Your reputation is a vital ingredient in having a long term, successful and sustainable career, writes Michelle...
16 May 2022
By Michelle Gibbings
Junior lawyers must consider doing extracurriculars in their firms
If emerging leaders in law want to better develop their personal brands, they should consider getting involved in...
05 May 2022
By Mei Gong