Common mistakes to avoid when building a legal brand

To ensure lawyers avoid errors in their branding strategies that may undermine their credibility and impede their...

18 March 2025

By Jerome Doraisamy

How young lawyers can build distinctive brands

Given the increasing importance of establishing a unique and influential legal brand, three legal professionals share...

12 March 2025

By Grace Robbie

Building a strong legal brand 101

With legal branding extending beyond mere titles displayed on a business card, two legal professionals elucidate the...

10 March 2025

By Grace Robbie

The rise of the legalpreneur

The growing number of legalpreneurs marks a new era in the legal sector, writes Denise...

03 March 2025

By Jerome Doraisamy

Why my law firm has all-pink branding

The founder of Tully Law, Australia’s first all-pink law firm, explains why her practice (and the cafe attached to...

27 September 2024

By Jerome Doraisamy

Why a law firm’s ‘good’ marketing managers aren’t really marketing managers at all

In today’s fast-paced business environment, marketing managers play a pivotal role that extends well beyond strategic...

16 August 2024

By Jerome Doraisamy

SME firms must stay on top of their employer brand

Ignoring your brand’s health is like ignoring your blood pressure – eventually, it’ll catch up with you, writes...

11 April 2024

By Jerome Doraisamy

What TikTok can do for your law firm

From litigation to likes: In a digital age, where social media platforms dictate much of our daily interactions, TikTok...

01 March 2024

By Jerome Doraisamy

How lawyers can embrace authenticity on social media

Australian legal professionals should understand the importance of bringing their authentic selves to the forefront of...

30 January 2024

By Jerome Doraisamy

Where lawyers can go wrong on LinkedIn

LinkedIn is a valuable platform for those looking to build their brand, expand their professional network, demonstrate...

21 December 2023

By Jerome Doraisamy

Are you talking with a human professional online? Perhaps not

In addition to the ethical and prohibitive issues with AI tools for commenting and engagement, it’s just not smart...

07 December 2023

By Jerome Doraisamy

Tips to build your brand as a lawyer

Building your brand as a lawyer is an ongoing process that requires time and effort. Done right, it can yield...

06 November 2023

By Jerome Doraisamy

The rebranding fallacy: Why HR should stay HR in law

Over the last years, a growing trend can be observed in our firms: HR teams rebranding themselves as “people and...

12 July 2023

By Jerome Doraisamy

Styling for lawyers in a hybrid working world

The days of suits, ties and heels as the expectation for a “nine-to-five, Monday-to-Friday” existence is gone, as...

09 June 2023

By Jerome Doraisamy

FAL Lawyers unveils rebranding

FAL Lawyers has revealed new branding in order to modernise the firm, in addition to moving offices to facilitate a...

06 October 2022

By Lauren Croft

How not to let social media derail your career

Your reputation is a vital ingredient in having a long term, successful and sustainable career, writes Michelle...

16 May 2022

By Jerome Doraisamy

Junior lawyers must consider doing extracurriculars in their firms

If emerging leaders in law want to better develop their personal brands, they should consider getting involved in...

05 May 2022

By Jerome Doraisamy

Building a professional personal brand as a lawyer

Establishing your profile doesn’t happen in a silo. Relationships really matter. Doing the hard work really matters,...

22 February 2022

By Jerome Doraisamy

Blending contemporary branding with traditional practice approaches

The world is changing around us, and thus so are the ways that lawyers network and build their personal and...

10 September 2021

By Robyn Tongol

The myths and reality of thought leadership and personal branding

Not every lawyer can be or wants to be a thought leader, major influencer, or a big brand personality. And that’s...

09 September 2021

By Jerome Doraisamy