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Marketing, value propositions and the future of law
The age of coronavirus is not just a critical juncture during which legal professionals must be effectively speaking with their target audiences – it is also a time in which meaningful reflection on the value proposition is essential to safeguard against marketplace turbulence and thrive post-pandemic.
Robyn Tongol
In this episode of The Lawyers Weekly Show, host Jerome Doraisamy is joined by Create Design & Marketing director Sascha Moore to discuss the inextricable nexus between well-considered marketing for law firms, legal departments and boutique practices and the success of those businesses, and the strategies that must be employed right now to guarantee such future viability.
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Moreover, the pair talk about the need for marketing professionals to have a seat at the table, especially for the uncomfortable conversations, and why proper investment in the business value proposition is such an exciting project as the “new normal” looms larger.
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